For Ro’s first collaboration with Trisha Paytas, we helped bring the brand beyond its signature color backdrop and into the unmistakable universe of Trisha.Inspired by the content her community knows and loves, we partnered with Ro to produce a series of films—including a Legally Blonde-inspired hero piece, a séance, and Trisha’s iconic Get Ready With Me—designed to make conversations around GLP-1s feel more entertaining, relatable, and culturally native. By fully embracing Trisha’s aesthetic, humor, and storytelling style, the partnership marked a new chapter for Ro: proving that healthcare brands can earn attention not by interrupting culture, but by participating in it